Our Involvement

eFuse was founded by Matthew "MJB" Benson, whose vision began as a college research report on the growing world of esports. What started as a class project at Ohio University quickly became a calling — to build a platform that connects gamers, creators, and brands.

Since founding eFuse, MJB has scaled the business to eight figures in annual revenue, led four strategic acquisitions, and earned recognition on the Forbes 30 Under 30. Before eFuse, he honed his passion for building and innovation at the Ohio Innovation Fund as an Investment Analyst and Executive in Residence.

MJB continues to serve as CEO and Chairman of the Board.

About efuse

efuse.gg is an AI-powered advertising technology company focused on connecting brands and advertisers with gaming audiences through scalable and data-driven solutions within the esports and gaming ecosystem. The platform leverages AI and computer vision to analyze community engagement, recognize key moments within gaming streams, and enable brands to interact with gamers in authentic, targeted ways.

Our Partners

Investors Include: Tim Tebow, Seth Curry, Odell Beckham Jr., D'Angelo Russell, Ezekiel Elliott, Michael Redd, Denzel Ward, Evan Turner, Chase Winovich, Greywood Capital, Jobs Ohio Growth Equity Fund, Ohio Innovation Fund, and more

Partners Include: CashApp, Crocs, Epic Games, Activision-Blizzard, WhatABurger, United States Marine Corp, Progressive, Samsung, and more.

Check it out

Website: https://efuse.gg/

LinkedIn: https://www.linkedin.com/company/efuseofficial/

Twitter: https://x.com/eFuse